National Geographic Learning – Print/Ad Redesign
After completing and delivering a full-page ad design, the project owner realized the size specifications were incorrect and the ad actually needed to be half-page. We quickly collaborated to resolve the issue by identifying which content and images could be removed without losing the core message. By working closely together and reviewing each change in real-time, we were able to redesign the layout and still meet the original deadline efficiently. The result was a clean, well-balanced ad that communicated the message effectively while staying on brand.
After completing and delivering a full-page ad design, the project owner realized the size specifications were incorrect and the ad actually needed to be half-page. We quickly collaborated to resolve the issue by identifying which content and images could be removed without losing the core message. By working closely together and reviewing each change in real-time, we were able to redesign the layout and still meet the original deadline efficiently. The result was a clean, well-balanced ad that communicated the message effectively while staying on brand.
Project Highlight: Newspaper-Style Flyer
The client provided the content and requested a flyer with a newspaper-inspired look and feel. Each HMH program has its own branding, so it was important to design within specific brand guidelines while still delivering a unified, eye-catching layout. I created a custom design that honored both the client’s vision and the brand's identity. They were so pleased with the result that my layout is now being used as a template to promote additional HMH products and repurposed as a mailer.
